Like many young travellers, I love to travel. More often than not, I travel with friends or family and typically stay at an Airbnb. However, the process of booking an Airbnb for a group can be very time-consuming and arduous.
There are two types of users in the group trip booking process: the booker and the followers. Based on my user interviews with these two types of users, the group trip-booking process is regarded as stressful, tedious, and high-effort.
Based on the interviews, stress stemmed from juggling expectations and conflicting preferences of group members. The booking process is considered tedious because the process occurs across different platforms where Airbnb is coupled with another platform, such as Google Drive and Facebook Messenger. The booking process is considered high-effort because it is difficult to keep track of information and personal preferences.
When people want to find accommodations for a group trip, people want to search for places to stay that satisfies everyone in the group with minimal effort, but they have a hard time:
(1) keeping track of all the Airbnb options
(2) and taking into account everyone’s personal preferences
In the group booking process, pain points stem from sharing Airbnb options and the decision-making process itself.
For sharing, pain points included:
- Switching to different platforms
- Keeping track of all prospective Airbnb listings
- Keeping track of opinions of these listings
For decision-making, pain points included:
- Taking into account of personal preferences of all members
- Not having a side-by-side comparison analysis of all Airbnb listings in relation to important factors of consideration such as price and location